Video is the need of time among brands, the time and media have changed how quick video started streaming on every channel and platform are incredible. Video marketing is going to transform the marketing campaign of companies.
In the recent years, there is the flood of video at everywhere such as social media platform, advertisement etc. It has become now a popular format of advertising from facebook live videos to 360-degree videos. Marketers are starts responding on videos due to the shorter length and colossal interactiveness and visuals.
The Video starts dominating the space already and the audience is spending enough time on watching and streaming videos. As per statistics 78% people watch video online every week while 55% people watch video online every day. If you have still not placed video marketing strategy for your brand and services, then you are missing a tremendous opportunity to interact and communicate with your audience most uniquely and creatively.
Before launching of the video it is quite essential to define your primary video goal such as your goal could be anything say, brand awareness, conversions, engagement and free trials. It’s better to pick one goal at a time to make it meaningful and effective for the audience.
The video we can create for you
- Demo Videos
- Brands Videos
- Event Videos
- Expert Interviews
- Educational or how-to- videos
- Explainer Videos
- Animated Videos
- Case study and testimonial videos
- Live videos
- 360 degree and virtual reality videos
- Augmented reality videos
- Personalized Messages
We measure the KPI to track the performance of Video.
- View Count
- Play Rate
- Social sharing and comment
- Video completions
- Click through rate
- Conversion rate
- Bounce rate
How videos are emerging and evolving @ glance.
- Online video will account for 74% of all web traffic
- More video content is uploaded on the web in a single month is higher than the three decades of TV
- 33% of tablets owner watch an hour of video every day
- 28% of mobile user watch a video at least once
- 78% people watch the video every week
- 55% people watch the video every day
- 500 million people watch video every day
- 85% of facebook videos are viewed without sound
- 10 Billion of video are watched on snapchat every day
- 75% of executive watched work-related video once in a week
- 59% of executives agreed to prefer video over text
- 69% sales, marketing and business personnel have used marketing and 31% are planning to
- 93% of marketers used video for online sales, marketing and promotion
- 96% B2B planning to use video
- Marketers believe the video is an effective for 52% brand awareness, 45% lead generation and 42% engagement
- 18% found video marketing very successful while 67% found somewhat successful
- 19% used the term ‘video’ in the subject line to boost the open rate by 19% while 65 believes CTR by 65%